Stories are vitally important when it comes to trying to appeal to a potential customer – whether that’s online or in print.
People love stories – it helps them understand, empathise with and feel an affinity for a product, service or business. And above all, they love stories about people.
Using stories in your content marketing are a neat way to help build your brand, giving your customers a clear picture of how your product or services can change their life (or that of someone they know), for the better. They experience your product through the story-teller’s eyes – it’s so powerful!
I edited Peter’s remarkable ‘end-of life’ story for care providers Agincare, to make it a compelling and convincing read about their live-in care service.
A normal text description on live-in care could be a little dry and uninspiring, but reading about what happened to Peter – including his own words – is much more powerful.
Putting yourself in Peter’s shoes – seeing how the care support helped him turn his life around, it all builds into a colourful picture in your imagination.